On the morning of August 29th, the Third Weifang Culture for Public-Benefits Consumption Season & Shihuyuan Intangible Cultural Heritage Space Launching Ceremony and Weifang "Beautiful Intangible Heritage" Online Mall Special Event was held in Shihuyuan Cultural District. Participating in the event are more than 100 people, including Jiang Hong, Director of the General Office of the Organizing Committee of Shandong Culture for Public-Benefits Consumption Season, Ge Xiaodong, Deputy Secretary General of Weifang Municipal Government, Tian Suying, Party Secretary and Director of Weifang Municipal Culture and Tourism Bureau, Sun Jianqiu, Level 2 Consultant of Weifang Municipal Culture and Tourism Bureau, Li Yilong Level 4 Consultant of Weifang Municipal Culture and Tourism Bureau, Qiu Zhaofeng, Director of Weifang Cultural Center and Director of the Municipal Intangible Heritage Protection Center, Wu Fandong, member of the Standing Committee of CPC Weicheng District Committee and Director of the Publicity Department of CPC Weicheng District Committee, Zhu Hongchi, Deputy General Manager of Weifang Investment Group Co., Ltd. and Chairman of Weifang Shihuyuan Cultural Operation Management Co., Ltd., Dong Chuanyu, President of Weifang Cultural Industry Association and Chairman and General Manager of Weifang Quanying Network Co., Ltd., responsible persons from Municipal cultural bureaus, from cultural and tourism bureaus at county and district levels, and from intangible heritage centers as well as people from all walks of life. The event was hosted by Tian Suying, Party Secretary and Director of Weifang Culture and Tourism Bureau. Ge Xiaodong, Deputy Secretary-General of Weifang Municipal Government delivered a speech.
In his speech, Deputy Secretary-General Ge Xiaodong gave a brief introduction to the Third Weifang Culture for Public-Benefits Consumption Season and put forward expectations for the consumption season, Shihuyuan Intangible Cultural Heritage Space, and the construction of "Beautiful Intangible Heritage" Online Mall. He emphasized that culture was the root of the nation and the soul of the city. Organizing the culture-benefiting-the-public consumption season is an important measure to implement the thoughts of Xi Jinpin in the new era of socialism with Chinese characteristics and to meet the growing diversity and multi-level cultural consumption needs of the people. It is hoped that all relevant departments at all levels, the majority of intangible heritage inheritors and cultural enterprises, by careful arrangements for this event, will eulogize the cultural heritage and add brilliance to the beautiful China.
The Third Weifang Culture for Public-Benefits Consumption Season Launching Ceremony and Weifang "Beautiful Intangible Heritage" Online Mall Special Event will start from August 29th and end on September 1st for a total of 4 days. During the event, more than 1,000 innovative intangible heritage products from all corners of the city will be gathered here. Offline "Weifang Intangible Heritage Exhibition" and online sales will be adopted to carry out the promotion for intangible heritage products, and vouchers for the consumption on culture-benefiting-the-public products will be distributed on the spot. At the same time, in the Shihuyuan Intangible Cultural Heritage Space, there will be six special exhibitions and experience events, i.e. children's folk art show, embroidery, dough molding, kite making, new year painting printing, lantern making, and pottery and ceramics production and so on. The broad masses of the people are included in the face-to-face exchanges with intangible heritage inheritors, truly experiencing, understanding, and loving the intangible heritages, and feeling the artistic charm of traditional skills.
The Shihuyuan Intangible Cultural Heritage Space, based on the original Shihuyuan Intangible Cultural Heritage Gathering Area, is a gathering place for intangible heritage projects, jointly constructed by Weifang Municipal Culture and Tourism Bureau, Weicheng District, Weifang Investment Group, and Weifang Shihuyuan Cultural Operation Management Co., Ltd.. As a combination of diversified functions, such as project exhibitions, public entertainment and recreation, product exchange transactions, cultural and creative research and development, and intangible heritage teaching, study and research, it serves as the intangible heritage promotion complex and cultural tourism consumption destination, with long-lasting and fresh vitality. Now the first batch of ten intangible heritage projects have made a presence at the Space.
Weifang "Beautiful Intangible Heritage" Online Mall is the first professional intangible cultural heritage online shopping mall in China. It follows the Internet + intangible cultural heritage + industrial chain construction + cultural IP cluster development. Relying on the Internet and aiming at cultural heritage production, it combines with the construction of all-round industry to create a unique cultural development model based on development and protection. In this way, relying on the integration of the Internet and innovation, we will establish an intangible heritage eco-industrial chain system combining publicity and development, and create a new cultural industry trading platform.
