To promote the creative transformation and innovative development of excellent traditional Chinese culture in a further, to stimulate the cultural innovation and creative vitality and implement the major task of the revitalization of Chinese traditional arts and crafts, the conference on the inheritance and development of New Year paintings -- new life 2020 was held in Weifang from November 22 to 24, 2019.
Chentong, director-general of the department of intangible cultural heritage, Culture and Tourism, Guo Jianfen, secondary inspector of Shandong provincial Department of Culture and Tourism, Ma Qingmin, vice-mayor of Weifang City, attended and delivered speeches. President of China crafts network, Chang Huixue, introduced achievements of 2019 series of activities and series of planed activities in 2020, Tian su-ying, Weifang Bureau of Culture and Tourism presided over the conference. More than 300 New Year picture inheritors, experts and scholars, artists, designers, and also including some medias and brand enterprises from all over the country attended the opening ceremony.
The 2020 Conference on New Year Painting was approved by the Ministry of Culture and Tourism, the Department of Intangible Cultural Heritage, the Chinese Culture and Media Group, Shandong Provincial Department of Culture and Tourism, the China Craft Network, Weifang City Culture and Tourism Bureau. To explore the measures, methods and paths for the revitalization of the New Year painting, and to create an important chapter in the development of the annual painting heritage, the conference invited the New Year painting heritage representatives, experts and scholars, designers, entrepreneurs, medias, etc. gathered together to brainstorm.
2020 posters inheritance development conference by conducting 2020 posters "new creation," "new spread" BBS "new application", explore new profound historical background and mode of innovation and development, to promote the new inheritance development as the guidance, explore new content creation and talent training, the core value of New Year pictures spread and application of new design, brand building and market transformation and so on key issues.
Inheritors, artists, designers and others displayed their works in the forum of "new creation". Experts commented on the forum, interacted and Shared with each other. on the perspective of communication, the "new communication" forum discusses the diversified communication channels of New Year pictures in contemporary traditional media and new media, innovate the presentation forms of reports, and better present New Year pictures."New application" forum from the market, brand, design and other aspects, to show the "new expression" of New Year paintings, support new themes and new works of market transformation and channels, for the continuous inheritance and development of New Year paintings to provide new impetus.
After the forum, guests and media visited "new New Year paintings · new life" -- representative exhibition of Chinese New Year paintings and innovative achievements, Weifang Shihu Garden intangible cultural heritage space, and Yangjiabu woodblock New Year paintings producing area, so that participants can feel the charm of New Year paintings closely. The event includes three exhibitions, the "new New Year Picture, new life" which focuses on presenting Chinese New Year origin masterpiece, " the new New Year pictures, new innovation application” ,displays the new works from 18 regions, that combing new contexts. By all means of the 2018 New Year theme series of activities, both the enterprise and media intuit new innovative applications of potential space.
Prepare for the establishment of the alliance for the inheritance and development of Chinese woodblock New Year paintings
Conference convened,craftsmen, experts and scholars, related institutions, artists, designers, business and professional organization joint in the "the alliance for the inheritance and development of Chinese woodblock New Year pictures". It aims to renew concept, aggregate strength and resources to upgrade the traditional process of represented by New Year pictures, that can fit better into the modern daily life, contribute effects to the creative transformation of Chinese excellent traditional culture and innovative.
Revitalization the crafts, "2020 painting series activities" launch
As the beginning of "2020 painting series activities", the successful holding of the conference also marks the official opening of "2020 painting series activities".Through the theme creation, brand cooperation, exhibition, market transformation and other links, to convey to people the "Spring Festival 'paste' New Year pictures is a tradition, daily 'use' New Year pictures is the trend" of the brand new concept, explore the formation of New Year pictures revitalization of effective mode.
Through the New Year pictures with large scope, long cycle, strategy, normalized frequency and forms of communication and promotion, depth excavation artistic value and historical connotation of New Year pictures, show pictures of ordered heritage and development, improve the whole social interest and understanding of New Year pictures, strengthen the consciousness of the protection of New Year pictures inheritance and show represented by New Year pictures contained the traditional craft of the unique spiritual identity, cultural essence and contemporary value.
Promoting the creative transformation and innovative development of New Year paintings is an important goal. The 2020 series of activities which are support for the new creation, by all means of communication, discussion, display, transmission and other actions, to provide in-depth development around the revitalization of traditional craft can be based on the experience of the promotion, encouragement "new creation, dissemination and application", create a new consumption, improve market transformation, implementation in developing constantly glow the new vitality, let the New Year paintings vividly reflect The Times and people's living art, give it more rich cultural connotation and significance.
