中文 English Francais
Home >> Festival Event >> Detailed Page

To attract more young man attention to Chinese traditional culture,  the city of Kite, Weifang collaborated with " Arena of Valor", a most popular mobile game which developed by TENCENT Technology company, to launch a serial on-line activities revolve about the Chinese traditional customs focus on kite.

On march, Tomb-Sweeping Festival, the on-line activity of " Hero's Outing" was launched on that designed on base of kite flying with animation to highlight this festival feature by all means to build young generation's memory of traditional festival.

The game invited the representative inheritor of Weifang Kite, Guo-Hongli, who has made kites for over 30 years, to innovate the kite with the theme of game's characters, at the same time to teach players making their own kites by interacting with the web-celebrity. More than 65 million audiences viewed the live webcast.

Additionally, another activity, online flying kites, was carried out right after the outing. It rewards the player by designing their own kites interactively by answering the common sense about the traditional festival.

 The middle of April, the game thematic kite store will be unveiled in Weifang International Kite Museum. With the complex of tradition and creativity, it is predicted that will be a hot punch shop. Some lucky visitors will be invited to attend the 37th Kite Festival.