Editor’s note
Promoting civil cultural system development and offering better service and richer cultural content to public, The 2021 "Beauty in Weifang" public cultural space selection held by the Publicity Department of the CPC Municipal Committee and the Municipal Culture and Tourism Bureau has begun.
Selection, aims to promote a batch of connotation, taste, style, aesthetic feeling, both "good" and "use" public cultural space "model room", leading the people's governments at all levels, cultural and tourism departments, public cultural service institutions, social enterprises and public welfare units based on urban and rural characteristics, create characteristic public cultural space, improve the beauty of the environment and service convenience, enhance the attraction of public cultural venues and facilities utilization, meet the urban and rural residents for high quality cultural life yearning and new expectations.
Weifang Cultural Tourism will successively promote the entries of various places, welcome to comment and site experience.
Weifang City, Xinhua Bookstore
Weifang Xinhua Bookstore, located at No.3257 Beiyuan East Street, in the northeast of Weifang High-tech Industrial Development Zone, is opposite to Weifang Municipal Government and Civic Cultural Center. It is the key cultural highlight of Weifang Cultural Project. The largest Xinhua Bookstore in Weifang High-tech Development Zone. It was founded in December 2010 and reopened after the renovation and upgrading in July 2018. It now has 21 employees and covers an area of about 1,960 square meters, including a book operation area of 1,350 square meters and a multiple product management area of 610 square meters. It is a cultural complex with the theme of culture, reading, leisure and experience.
The bookstore operates more than 45,000 kinds of books, audio, video and digital products, three departments of children's art, literature and social science, culture, education and foreign languages. At the same time fusion art training, toys, coffee bar, stationery, tea, amazon electric paper books, robots, meanwhile provides free WIFI, book query, online book purchase,reservation and delivery services,additionally, put on shelf the Weifang regional cultural products, like Weifang kite,Goami handicrafts, etc., to meet the different needs of readers. With the in-depth cooperation mode of "Book + multiple + coffee", Weifang Xinhua provides a new reading platform for Weifang citizens, and becomes a new cultural landmark of the high-tech zone.
In the process of operation,the store constantly explores and actively expands sales channels. Now it now runs the online book purchase platform of "Intelligent Book City", with a monthly order volume of more than 800 orders and a sales volume of more than 40,000 yuan. At the same time, it has also entered "Meituan", "WeChat store" and other online shopping platforms. Make full use of new media for publicity and sales, use WeChat, TikTok and other media to live broadcast with goods, carry out community marketing, to provide readers with a variety of service channels.
The bookstore hosts weekly and monthly thematic activities, such as reading sharing meeting, lectures of famous artists, story meeting, puzzle toy spelling competition, children reporter bookstore experience activities, good book joint exhibition, good book purchase and so on.
It also pays attention to traditional festival marketing, is carrying forward the traditional culture, the annual Dragon Boat Festival, Tomb Sweeping Festival, labor day, Mid-Autumn Festival, Spring Festival held various marketing activities, through a variety of colorful activities,attracts readers to come to the bookstore, and gain, enhance the viscosity of readers and bookstore, establish a good social image, for the residents of high-tech zone provides a rich cultural feast.
Visitors are welcome
Address: No.3257, Beiyuan East Street, | High-tech Zone
Open time | Summer 9:00-20:30 Winter 9:00-20:00
Contact number | 0536-8338960
